The future is promising. We might not be anywhere close to flying cars, but thanks to advancing technology, communication has become seamless. Not only that but marketing has revolutionised and work dynamics have become digital meaning doing business as a Virtual Assistant is an extremely lucrative and popular avenue to go down when it comes to starting your own business.
Remote working has been a bigger hit in the last 18 months than ever before both for the individual seeking income, flexibility and the businesses requiring low cost operations.
Gone are the days when you would have to work from an office, now it can be done completely remotely.
Almost all the growing small online businesses are hiring virtual assistants for operations such as content management, business support services, and other administrative tasks.
It’s efficient, time-saving, comfortable, and economical for all the individuals and businesses out there – all the reasons why its demand is skyrocketing.
If you have the experience, it might not be a bad idea to start your own virtual assistant business!
However, the catch is, the increasing competition, which is why you have to stand out.
Well, sit back, and allow us to guide you through how to make your virtual assistant business stand out!
5 things that make your virtual assistant business stand out
Niching
You might think that offering all kinds of virtual assistant services and utilising all platforms would be the best for your business, but trust me it isn’t.
I’ve been there and while you think promoting yourself as a Unicorn is a good thing, you will not attract the people who value your services.
Sticking to one niche is better especially if you are starting out.
Therefore, ask yourself, what do you specialise in?
For instance, if it is social media management services, then what specifically? Instagram, Facebook, Pinterest, or anything else?
Based on that, pick a niche.
The reason to do this is – you’ll be focused, and would be able to deliver quality results to your clients.
As for financial results, a niche is much more promising because you’d be able to target one set of audiences, and that one set would be worth several high-paying clients that will generate a promising income.
An Elevator Pitch
An elevator pitch is a short description of what you do, what you offer, and for whom your services are perfect for.
In short, it is a description or outline of your business idea, operations, and services.
An elevator pitch is what you’d offer your clients not only to understand your business quickly but also to persuade them to invest in your business over others.
Here are some tips and ideas you can include to create a powerful elevator pitch.
· What is your business?
· What does it offer?
· How can you solve the client’s problem?
· How are you different from your competitors?
· Why should the client choose you?
Brand Story
You have to give your clients a thousand reasons to pick your business over your competitors.
One of those reasons is a powerful brand story.
A client doesn’t always pick your business only for the products and services you offer.
Even so more, they pick you for the values that your business is built on and communicates.
This is where a powerful brand story comes in.
It inspires the clients and makes them trust your services. And as we know it, trust and reliance are the qualities that keep bringing customers and build a legacy.
Here are few tips that can help you out to create your own brand story:
· Be raw and honest
· Have a crystal clear, comprehensive structure
· Be clear on the values
· Ensure it is motivating and inspiring.
· Emphasize what for and why your brand exists.
Packages
Simplicity is the key.
Clients admire it. Your job is not to complicate things for them, as it can be a deal-breaker for your business.
This includes packages.
Packages are one driving factor that can make customers choose or skip you.
So, you have to provide them simple packages that are tailored to their needs.
At the same time, you also have to make sure that you don’t confuse your potential clients by offering them multiple packages that are of zero utility.
Here are a few tips that can help you provide a simple but effective virtual assistant package:
· Make a list of all the services you’d do for them.
· Make a list of all the services your majority of clients would want based on their industries.
· Categorize and add some others you think would be integral.
Spammy sales!
A lot of business owners spam individuals with messages about their services.
Let me tell you, this is not a good approach. It only makes you seem desperate, and annoying to people.
So, the deal here is to target specific customers.
Only reach out to those who you think would need the services, those who would be your ideal clients.
But even then, don’t go and flood DMs in large numbers build a relationship with them first!
For instance, on Linkedin, you’d find many users posting a status when they’re on the lookout for some specific services.
These are your ideal clients, and they are the ones you can reach out to – not every businessperson.
And that’s it! This is all you need to stand out.
Don’t worry about the competition, or anything else.
If you are following these tips, be assured you are doing everything right towards making your virtual assistant business stand out.
Have some suggestions you think others could benefit from? Feel free to share them in the comment section or join my Facebook community at Strategic Female Entrepreneurs.